Abdul Khalid is the Founder of Filter You, a creative technology startup that has worked with over 100 multinational brands, building interactive xperiences at the intersection of augmented reality, virtual reality and spatial AI.
YourStoryQuoted on Oman's e-commerce conference, 2019
Speaker · Panellist · Host
Live
[02] Talks
On the mic
Creative tech, entrepreneurship, branding and marketing in the age of AI: AI, AR, VR, spatial AI and hardware, always with an omni-channel, consumer-first approach.
Has spoken about
AR and VR for brands
Snapchat sessions and AWE Asia in Singapore: turning AR into campaigns audiences actually take part in.
Immersive tech and the creative industry
Bengaluru GAFX, the summit for animation, VFX, gaming and immersive tech.
E-commerce and digital transformation
The Oman E-commerce Conference in 2019, where YourStory quoted him.
Entrepreneurship, marketing and emerging tech
Podcasts and interviews, and every week on LinkedIn and Instagram as @thekhalidtake.
An in-stadium Snap Camera activation with Snapchat and Chennai Super Kings at ROAR 2026.
Live event · 2026Lens 02 / Retail
UNIQLO try-on
Real-time AI try-on experiences for UNIQLO.
Retail · AILens 03 / Social
McDonald's
AR campaigns for McDonald's, including WebAR for the Ranveer Singh meal.
WebAR · Packaging
Coined by Abdul
[06] The idea
True Social™
Genuinely social interaction, not passive scrolling: people actively participating and connecting. A term coined by Abdul Khalid and trademarked by Filter You.
01 · ParticipationIn the real world
Physical presence and interaction: people together in a place, taking part instead of watching.
+
02 · ExpressionWith a digital layer
AR, VR and spatial AI layered on top, so people can express themselves and share what they create.
=
The resultTrue Social™
Participation and connection, with expression and sharing built in.
In practice
Stadium crowds with Snap CameraPackaging that plays: WebARAI try-on for UNIQLO
Growth × Tech
[07] About
About
He works at the intersection of technology, creativity and consumer engagement, helping brands turn digital experiences into something audiences can actively participate in.
Through Filter You, Abdul has worked with brands including IKEA, Porsche, Amazon, PVR INOX and Gujarat Titans. Filter You's work has earned 7× awards in AR, VR and AI across categories, including Best AR/VR in India for 3 years at the MOMMY Awards by Mad Over Marketing.
He coined True Social™, a term Filter You has trademarked.
Before founding Filter You, Abdul worked in growth and digital commerce. In 2019, YourStory quoted him in its coverage of Oman's e-commerce conference. He was also recognised among India's Top 10 Growth Officers in 2022.
His focus is on how emerging technology can create more engaging brand experiences across social platforms, retail, entertainment and live events. He shares his perspectives on entrepreneurship, marketing and emerging technology on LinkedIn and Instagram as @thekhalidtake.
Book now
[08] Book
Book Abdul
As a speaker, panellist or host: conferences, brand and industry events, podcasts and fireside chats.
01Speaker
Keynotes and talks on AI, spatial AI, AR and VR, creative tech and building a startup.
02Panellist
Panels on branding, marketing and retail in the age of AI.
03Host
Hosting and moderating events, fireside chats and podcasts.
